

Value Trade-In










Welcome to Rhinelander GM
We are very pleased to call Rhinelander, WI our home. Whether it is a sunny summer day or a wintry one with three feet of snow, being a part of the Northwoods is truly a blessing. We proudly serve Antigo, Crandon, Eagle River, Merrill, Minocqua, Wausau, and the surrounding areas. We are glad to inform our community that the uniqueness of our organization shows through with the way we put our best price upfront, in writing, every day. We are your one-stop shop for every vehicle need that you may have. We are your trusted Eagle River and Wausau Buick, Chevrolet, and GMC dealer alternative offering you the best deals in the industry. We assure you that we will go that extra mile to make sure that you leave our showroom completely satisfied.
At our Rhinelander store near Eagle River and Wausau, the selection of new and used Buick, Chevrolet, and GMC vehicles, along with an extensive variety of auto repairs, parts, accessories, and tires, will certainly blow your mind away. Ours is one of the most trusted dealerships around. Our sales team is ready to answer any questions you have. This allows Eagle River and Wausau Buick, Chevrolet, and GMC customers a relaxed shopping experience, providing them with the right vehicle at the best value for their money. We have a well-equipped showroom and experienced staff. Our expert staff will help you find the vehicle that suits your lifestyle. Wausau customers can stop by our Rhinelander Buick, Chevrolet, and GMC dealership and see for yourself, why we build customers for life. We have a full staff of dedicated individuals who work hard to promote our philosophy and share our vision, "To be so effective that we can be helpful to others". Located near Wausau, we, at our Rhinelander Buick, Chevrolet, and GMC dealership assure you that we will go that extra mile to make sure that you leave our showroom completely satisfied.
Our Reviews
Our salesperson Derek was terrific. He was responsive without being 'sales-ey' and made it possible for us to get a hitch installed ahead of schedule so we could hit the road without a delay. On the day before delivery, it was determined that a new windshield was needed. Derek arranged to have it installed first thing on our departure day. When he learned there was a scheduling conflict, he arranged it so that we could get the windshield installed at our destination, 1,600 miles away. He also made sure get the windshield installer the PO to do the work. We couldn't recommend Derek highly enough!
Amazing customer service. Stacey picked up my AT4 at my place of employment & returned it back to me the same day. I didn't have to deal with the hassle of taking a whole day off of work just to get my vehicle serviced. Thank you Rhinelander GM.
Always excellent service. Staff very knowledgeable with exceptional personal relationship skills,!
Went very smooth, clean dealership, friendly staff, found me the vehicle close to what I wanted!
We went to 2 other dealers that same day, and no other sales person was even comparable to Brian. At the other dealers they started the car from inside the building and told us to try it out. Brian went thru everything with us before we even left the building. By him going over things the way he did, is what sold us. This vehicle had some of the same features as the other ones we test drove, but we had no idea. Thank you to Brian!!!!
Great experience every time I have my car serviced
Shout out to John McCrum for the excellent customer service! Very awesome staff at Rhinelander Toyota! I was able to get exactly what I wanted at the price I was looking for! Thank you, I love my truck!
A Dealership ! I found just what I was looking for and the staff made sure I was able to purchase it with ease and affordably.
I came in looking to trade my car in and John asked me if I needed help I said yes told him what I was looking for and he found me an excellent car that wasn’t even on the lot yet and even better got me a screaming deal on my trade.
I was working with John McCrum, I explain what I was looking for and he got back to me with a number of vehicles similar to what I was looking for.
John McCrum went above and beyond to help me exactly the truck I needed! He has a friendly smile and was easy to work with!
Thank you John MCCrum for all your help purchasing our new family vehicle! John was great to work with and went the extra mile to make sure we had the best car buying experience!
Once again Austin McGowan and Rhinelander Toyota have my vehicle buying experience enjoyable and convenient. I work on the road and was looking for a dependable car. Austin found a Subaru Outback that was exactly what I was looking for. Thank You Austin you’re the best!!
I couldn't have asked for a better experience. Austin was so incredibly helpful and easy to work with! He found me the perfect vehicle and I couldn't be happier. I highly recommend if you're looking for an experienced and professional salesman to contact Austin McGowan!
If you are in need of a new or used car I would recommend you to get ahold of Austin McGowan at Rhinelander GM. I want to thank Austin for going out of his way to find me my 2021 chevy Colorado. The thing I really like about Austin McGowan is he will go out of his way to find what you want and also he will deliver it to you. He is all about making you happy. So again I want to thank you Austin for all you did for me.
Debbie is awesome, great saleswoman breath of fresh air ladies!!! Everyone super nice!!!!
they are wonderful. they make sure they get it done and done right the first time. they take the time to explain what they are doing as well as show the old parts they had to take off. Cori
Clean, friendly (both pet and in general) dealership. No pressure. Great salespeople like Austin McGowan made this the best car-buying experience I've had. No regrets.
Go here for a Great Experience! Beautiful selection of vehicles with a Great Sales Team. Highly recommended.
I purchased a new GMC truck from Rhinelander Auto Group LLC. I found the entire experience to be top drawer and would give them my business again. Jack Berry their sales person was helpful in every way.
Good Experience from dealership and friendly people.
My first vehicle I went through GM. Amber set me up with great information then set me up with an appointment to meet with a sales rep. Austin was the sales rep who found me the best vehicle for me! Great experience
We contacted Rhinelander Auto through the internet based on a listing we saw for a used van. Paul contacted us and invited us to visit. We traveled over 100 miles through a snowstorm to look at a used vehicle. We were treated with great respect and our requests were met without hesitation. The experience was most positive and we have been very satisfied with our purchase.
The best I've ever had!! They actually listen to you and get you what you ask for.