Guest Testimonials

Debbie was very knowledgeable and easy to work with. They were very accommodating and I would recommend them.

I required a replacement tire for a 2024 Prius. They acquired the tire in a day and installed it same day. Very pleasant and knowledgeable staff.

I always feel good about bringing my car to Rhinelander Toyota. The service is outstanding, efficient, and quick. I have great confidence in the mechanics as my car runs very well and I never have any issues. The front desk folks are friendly and efficient. The waiting area is like no other..as good as, or better than home! I feel so blessed to have their service available for my Toyota needs.

The service center was able to pick up and drop back off my vehicle from my work and fix a recall & change my oil. They finished ahead of schedule and were very friendly and professional

Great service department. Prompt and efficient. Communicated any additional work needed. Reasonably priced. Wonderful waiting room with complimentary popcorn and beverages.

Fast, courteous , efficient. Waiting room very comfortable. Service advisor was very knowledgeable . Coffee could use improvement

Prompt and great communication from all employees. Nice waiting room as well. Took less time than expected.

Rod, Haley, and Justin made leasing my Silverado an easy an and painless process! Thank you all!

Had our rav 4 in for service for oil change and tire rotation. Great job.

Always good service. Bought 3 cars from them and have been happy with all of them.

I walked into Rhinelander GM on Friday, May 23rd, feeling cautiously hopeful. I already had a recommendation from a friend for who to ask for, I had done my homework ahead of time, and I even researched how to talk to salespeople so I could be clear about what I wanted without feeling pushed or overlooked. I was hoping for a smooth experience, but part of me still expected to be disappointed or told I’d need to settle.
But then I met Scott, and he taught me to never settle for anything less than exactly what I wanted.
He ... Read More DealerRater - Jun 9, 2025

They did a great job at Toyota to fix my tire.was very friendly and courteous

I had an awesome experience at this dealership, and I can’t recommend Brian Zohimsky enough! He was friendly, professional, and really knew his stuff. Any question I had, he answered quickly and clearly, making the whole process stress-free. From start to finish, everything was smooth and efficient. Everyone we dealt with was super friendly and went out of their way to help. If you’re looking for a great car-buying experience, this is the place to go. Highly recommend!

First time visiting this dealership. Quick check in, visited several times in the customer lounge by the service agent with updates. Sent a video via text from the mechanic with a run down of what he found. Quick and courteous service. Very pleasant experience.

I recently purchased a car from Rhinelander Gm, and I had a great experience from start to finish, and they got me the car I was looking for very quickly! Highly recommend!

Hannah made the process quick and efficient on the dealership end. I appreciated the help received.

Friendly and helpful. Had me in and out in 30 minutes for an oil change and tire rotation.

My Highlander needed the A/C serviced. The appointment was quick and the service was on time and resolved quickly. The service technician was professional and friendly.

Highly recommended and great customer service. Helpful in choosing your new dream vehicle, large variety on lot

Their staff go above and beyond to ensure that you are getting exactly what you want. They were willing to work with me to find a vehicle that was in my budget and found a lender who was able to keep my payments where I wanted them to be. My salesman (Kaden) and the rest of the staff made me feel welcome and valued.

Super friendly and helpful staff. Was able to make an appointment for tire rotation for the following day of my call.

I booked an appointment online and it didn't book properly, but when I showed up they still accommodated me and got things done faster than expected. Friendly staff during the whole appointment. Great service

I like the fact that things are explained of things about the service and what needs done in the future. I feel that I’m treated as a valuable customer.

Recently purchased a 2025 Denali Ultimate from Rhinelander Auto Group. From start to finish, it was a great experience. Brian, Brock and everyone else were wonderful. I highly recommend them.

If you are looking for the VERY best car dealership, I highly recommend Rhinelander Auto Group in Rhinelander, Wi. Not only do they employ the most knowledgeable and caring employees, but you will always feel valued as a customer.

They were very helpful and answered all our questions and concerns regarding our vehicle purchase. We are very satisfied and it makes purchasing a vehicle a great experience. Thanks to the entire staff.

Very professional service. They also found a tire leak that was reported and completed the best and most cost effective solution.

Expert reliable service from helpful friendly staff done in reasonable time. Always satisfied with their work.

Service was good. And everything was explain to me, I like the inspection video that they send you and just overall good service.

The Toyota Service Reps are all great! Great communication and service. The video walk around and text alerts let me know all I needed to.

We have been working with this dealership for over twenty years and have never been disappointed with the sales group or the service department.

Staff is very helpful, kind & professional. Addressed our concern & resolved our issue! Would highly recommend them!

Great customer service! John was very helpful and made our purchase experience perfect. We are so excited about our new 4-Runner TRD premium.

Excellent service! Fast, efficient and friendly. I really appreciated the extra help received on how to manage multiple drivers with the navigation system.

Sales team is professional and hand off to associates to reduce time when not available. Provide best price and financing options. Financial documents handled efficiently that made it a good experience.

We had Brian Z. as sell person and he went above and beyond our expectations. He was very professional, respectful and kind. He helped set up OnStar and XMSirius, explained how to use programs that GMC news cars have with patience and a smile. Highly recommended. He handle the GM card points, military discount and the trade as a pro. Couldn't leave the dealer much happier.

Purchased my 4Runner from Rhinelander Toyota and have all required servicing performed there. Great service team, professional and knowledgeable. Always pleased with their work.

Took my Toyota in for new tires and a full service. Great job by the entire crew! Their lounge area is comfortable and their service team kept me informed.

This car dealership is shadey as it gets I took my car and it wouldn't shift rite they told me they took it for a ride and nothing wrong w it. Then it woukdnt even move out the stall,end result they tell me glue my stick shift someone Def did that,now they won't give proof of that why. Hide stuff for who did it I've had alot push back from ur local cops,a shadey lawyer situation and p sure they help police put a tracker on my car. I paid alot get full heating ... Read More DealerRater - Jan 28, 2025

Don't take good care of their customers. Bought a truck from them. No responses from some of the people that work there. Something happening and they won't with you. Look somewhere else for a vehicle.

My salesperson was not very informed about the vehicle I was purchasing and it’s supposed arrival time.


Heather and Jake were extremely Helpful with getting me into a brand new Vehicle! I highly Recommend stopping by and seeing the Rhinelander GM Crew!! Thank you guys SOOO MUCH!!

Brian was super friendly and made the whole process easy to do. I'm happy with my purchase

Air bag recall and oil change was handled great!

I was in a bind when a transmission cooler line failed while vacationing in the North woods. I had taken the vehicle to a closer dealer that shall remain nameless. After receiving a $9200 quote for a new transmission I trailered the vehicle to Rhinelander where the lines were replaced and I was on my way within two days for less than $600 dollars. Joe in the service department went above and beyond to get my parts shipped in and got my family back on the road. Kudos to you all in Rhinelander Ten out of ten.

I highly recommend purchasing a vehicle from Rhinelander Toyota. From starting with communicating with Megan online and setting up an appointment, meeting Debbie at the door and her taking all the time we needed for her to explain/show everything to us and answer all of our questions, then talking with Kevin about our trade in, and ending with discussing other options for our vehicle with Jason. Everyone was so friendly and helpful! Purchasing our vehicle was actually FUN! We will always purchase our vehicles from them from now on! If you are looking for a new or used car, ... Read More Google - Jul 12, 2024


We drove over from MI to WI for an event. About 30 minutes north of Rhinelander, we hit a deer that smashed our driver's side window. We drove down to the dealership to see if they possibly had a window in stock. Unfortunately they di not, but they did take our vehicle in to clean up some of the glass and put plastic over the window. They had us in and out in about 40 minutes and didn't charge us anything for their time. Great, helpful people are hard to find. They definitely have some here.

Excellent service from scheduling to completion! I like the simplicity of the oil change lane at Rhinelander Chevy. Quick, easy and thorough. Excellent dealer service.

Exceptional service all around, as always!

I bought a 2015 Ford F350 diesel from Scott Brass, I thought they treated me fair and reasonable, I’d definitely buy another vehicle from them and will be recommending them to friends thanks again!



Was the most simple vehicle purchase I’ve ever done. Seth and the Team made every part of the process fast and easy.


We had a great experience buying our vehicle. Haylee was helpful and we did not feel pressured to buy.



You done great.Scotts great salesman. No pressure. Explained all the features on the Suv .and how they work.

Great service team and fast quality work.

The people that work at Rhinelander GM are absolutely wonderful. I will continue to do all my business with them. Its nice to know there are still people out there that actually care about you

It was a great car buying experience, everyone was polite, professional and not pushy. Thank you to the people that made the experience a great one from our saleslady Haylee, front office team Jack and Brock and all the employees behind the scenes. If your looking for a non pressure dealership, I would look no further!!




Great dealing with the service department! Excellent dealership.


Very professional

We had a great experience with all the employees at Rhinelander. Mike was great to work with.

Rhinelander GM Auto Group is second to none! From my first initial contact to being handed my keys, first class service. I had the pleasure of working with Heather Schmitt. She’s extremely knowledgeable about the product, professional and not pushy at all. I live 70 miles away and Heather even delivered the truck personally to me. She goes way above and beyond to make you happy!!! I highly recommend her and I’m one tough cookie to please! Thank you Heather! Great job😃💯 Linda Plumley


Matt Stenz provided us with a great experience from start to finish; responsive, professional, genuine and caring. This was our first experience with Rhinelander GM Auto Group, and it won’t be our last. Also, Jack Beery, what an awesome Team WOW!!

Everyone was so nice and helpful. Seth was super nice! I would recommend him to anyone.

Great service! Identified the problem and fixed it quickly.

Everything went great. Very easy experience buying from Scott

The Rhinelander GM dealership is great. Very clean and everyone is extremely nice but professional. Brian Z is the best - ask for him when you visit. Brock and Jack are also super great and honest. All around a great team and a great representation of the GM brand. Highly recommended

From the scheduler to the intake to the mechanic, everyone was friendly, competent, and quick. And what i thought might be an expensive issue was not so trustworthy there! Btw there is fresh popcorn and sodas in the waiting room so nice touch!

Very happy that the service dept went above and beyond to get my vehicle done in a very timely. I would highly eecommend them

Excellent service! Loved the vehicle inspection video too! Thank you!


Great job. Efficient!!


Amazing service from Brian and Justin. Made me feel comfortable and at ease. Very knowledgeable. Very patient with me on making the right choice. Thank you for the excellent service.

The experience was one of the easiest I ever had buying a vehicle. They found the one I wanted and had it there in 3 days. The staff is second to none. I would highly recommend Rhinelander gm.

Was much better than my last dealing


Scott & his other team members were very nice & easy to work with!


Fast, thorough, and friendly. My favorite place for service!


Quick, fast, & friendly.

Fast friendly service

Awesome experience!

Came down to buy jeep ended up leaving with a terrain. Ashley was very helpful and not pushy, she made the process super easy. Car was cleaned and was able to meet my expectations of what buying a vehicle should be like. Would recommend ashley and this dealership for a place to buy a new or used vehicle.

My temp sensor and thermostat decided to fail while up this way when we were heading back to our cabin after visiting some friends. This was 9:30pm. Got home, researched the problem and it pointed to the above mentioned parts. The next morning I called a GM dealer Ive used in the past but they said they wouldn't have time to help me. I then called Rhinelander GMC, talked to Janelle who said she could get me in at 1pm. They had the parts, were able to make the repairs and was able to use my extended warranty. I ... Read More Google - May 27, 2024



Great service, Scott Brass is a great salesman he worked hard to get us a great deal. We love our Trax!

I have had my oil changed for the 15 years at this shop. I now have an Audi instead of a Chevy. They were very accommodating in servicing my vehicle. Parts were ordered and the oil change happened the same day. Awesome service. Thank you!